Data protection

The responsible party within the meaning of the data protection laws, in particular the EU General Data Protection Regulation (DSGVO), is:

 

Felchner Medien GmbH
Managing Director: Dipl.-Kfm. Mark-Oliver Felchner
Alte Steige 26
87600 Kaufbeuren

 

Your data subject rights

You can exercise the following rights at any time using the contact details provided by our data protection officer:

  • Information about your data stored by us and its processing (Art. 15 DSGVO),
  • Correction of inaccurate personal data (Art. 16 GDPR),
  • Deletion of your data stored with us (Art. 17 DSGVO),
  • Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Art. 18 DSGVO),
  • object to the processing of your data by us (Art. 21 DSGVO) and
  • Data portability, provided you have consented to the data processing or have concluded a contract with us (Art. 20 DSGVO).

If you have given us consent, you can revoke this at any time with effect for the future.

You can contact a supervisory authority at any time with a complaint, e.g. the competent supervisory authority in the federal state of your residence or the authority responsible for us as the responsible body.

A list of the supervisory authorities (for the non-public sector) with address can be found at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

 

Collection of general information when visiting our website

 

Nature and purpose of the processing:

When you access our website, i.e. if you do not register or otherwise submit information, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider, your IP address and the like.

In particular, they are processed for the following purposes:

  • Ensuring a problem-free connection of the website,
  • Ensuring a smooth use of our website,
  • Evaluation of system security and stability, and
  • for other administrative purposes.

We do not use your data to draw conclusions about your person. Information of this kind may be
statistically evaluated by us in order to optimise our website and the technology behind it.

 

Legal basis:

The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website.

 

Recipient:

Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website.

 

Storage period:

The data is deleted as soon as it is no longer required for the purpose for which it was collected. This is generally the case for data used to provide the website when the respective session has ended.

 

Provision prescribed or required:

The provision of the aforementioned personal data is neither legally nor contractually required. However, without the IP address, the service and functionality of our website cannot be guaranteed. In addition, individual services and services may not be available or may be restricted. For this reason, an objection is excluded.

 

Use of Google Analytics

 

Nature and purpose of the processing:

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: “Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on these websites, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

The purposes of the data processing are to evaluate the use of the website and to compile reports on activities on the website. Other related services are then to be provided based on the use of the website and the internet.

 

Legal basis:

The processing of the data is based on the user’s consent (Art. 6 para. 1 lit. a DSGVO).

 

Recipient:

The recipient of the data is Google as an order processor. We have concluded the corresponding order processing agreement with Google for this purpose.

 

Storage period:

Data is deleted as soon as it is no longer required for our recording purposes.

Third country transfer:

Google processes your data in the USA and has submitted to the EU_US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.

 

Provision prescribed or required:

The provision of your personal data is voluntary, based solely on your consent. If you prevent access, this may result in functional restrictions on the website.

 

Withdrawal of consent:

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: Browser Add On
to deactivate Google Analytics
.

In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking on this link. This will install an opt-out cookie on your device. This will
prevent the collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser.

Profiling:

With the help of the tracking tool Google Analytics, the behaviour of visitors to the website can be evaluated and interests analysed. For this purpose, we create a pseudonymous user profile.
Use of script libraries (Google Web Fonts)

 

Nature and purpose of the processing:

In order to display our content correctly and in a graphically appealing manner across browsers, we use “Google Web Fonts” from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”) on this website to display fonts.

The privacy policy of the library operator Google can be found here:
https://www.google.com/policies/privacy/

 

Legal basis:

The legal basis for the integration of Google Webfonts and the associated data transfer to Google is your consent (Art. 6 para. 1 lit. a DSGVO).

 

Recipient:

Calling up script libraries or font libraries automatically triggers a connection to the operator of the library. It is theoretically possible – although it is currently unclear whether and for what purposes – that the operator collects Google data in this case.

Storage period:

We do not collect any personal data through the integration of Google Web Fonts.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.

 

Third country transfer:

Google processes your data in the USA and has submitted to the EU_US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.

 

Provision prescribed or required:

The provision of personal data is neither legally nor contractually required. However, the correct display of the content may not be possible due to standard fonts.

 

Withdrawal of consent:

The programming language JavaScript is regularly used to display the content. You can therefore object to data processing by deactivating the execution of JavaScript in your browser or installing a JavaScript blocker. Please note that this may result in functional restrictions on the website.

 

Google AdWords

 

Nature and purpose of the processing:

Our website uses Google Conversion Tracking. The company operating the Google AdWords services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you have accessed our website via an ad placed by Google, Google AdWords will set a cookie on your computer. The
conversion tracking cookie is set when a user clicks on an ad placed by Google.

If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognise that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across AdWords
customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a
conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

 

Legal basis:

The legal basis for the integration of Google AdWords and the associated data transfer to Google is your consent (Art. 6 para. 1 lit. a DSGVO).

 

Recipient:

Whenever you visit our website, personal data, including your IP address, is transferred to Google in the USA. This personal data is stored by Google. Google may pass on this personal data collected via the technical process to third parties.

Our company does not contain any information from Google by means of which the data subject could be identified.

 

Storage period:

These cookies lose their validity after 30 days and are not used for personal identification.

 

Third country transfer:

Google processes your data in the USA and has submitted to the EU_US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.

 

Withdrawal of consent:

If you do not wish to participate in the tracking, you can refuse the setting of a cookie required for this – for example, by means of a browser setting that generally deactivates the automatic setting of
cookies or by setting your browser in such a way that cookies from the domain “googleleadservices.com” are blocked.

Please note that you must not delete the opt-out cookies as long as you do not want any measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

 

Provision prescribed or required:

 

The provision of your personal data is voluntary, based solely on your consent. If you prevent access, this may result in functional restrictions on the website.

 

Use of Google Remarketing

 

This website uses the remarketing function of Google Inc. The operator of the Google Remarketing services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter
“Google”).

The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the browser of the website visitor, which makes it possible to recognise the visitor when they visit websites that belong to the Google advertising network. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google’s remarketing function.

 

Legal basis:

The legal basis for the integration of Google Remarketing and the associated data transfer to Google is your consent (Art. 6 para. 1 lit. a DSGVO).

 

Recipient:

Whenever you visit our website, personal data, including your IP address, is transferred to Google in the USA. This personal data is stored by Google. Google may pass on this personal data collected via the technical process to third parties.

Our company does not contain any information from Google by means of which the data subject could be identified.

 

Withdrawal of consent:

According to its own information, Google does not collect any personal data during this process. However, if you do not wish to use Google’s remarketing function, you can deactivate it in principle by making the appropriate settings at https://support.google.com/adwordspolicy/answer/143465. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

 

Provision prescribed or required:

The provision of your personal data is voluntary, based solely on your consent. If you prevent access, this may result in functional restrictions on the website.

 

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.

 

Processors used

The following organisations, companies or persons have been commissioned by the operator of this website to process data:

Felchner Medien GmbH

 

Change to our privacy policy

 

We reserve the right to adapt this data protection declaration so that it always complies with the current legal requirements or in order to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new data protection statement will then apply to your next visit.

 

Questions to the Data Protection Officer

If you have any questions about data protection, please write us an email or contact the person responsible for data protection in our organisation directly:

 

info@felchner-medien.de

 

 

The privacy policy was created with the help of activeMind AG, the experts for external data protection officers (Version #2019-04-10).